22.7.10

Ritual De lo Habitual



To date, my opinion of Colombian fashion has been less than desirable. Talented designers, beautiful fabrics, and intricate work without a doubt. But styles get lost in translation. The general public seems to have a palette for the exotic look-exhibitionist to say the least. However, a fashion samaritan arrives to save the flashing masses.

Colombian native, Esteban Cortazar is a noted fashion designer, loved by the fashion elite. Cortarzar joins with Colombian superstore Exito, to bring a collection that is edgy, solid, and beyond tasteful. Pieces that make statements and a campaign that will elevate the current status quo to higher grounds. Bravo. 



Esteban Cortazar, Lorenzo Martone, Marc Jacobs, Todd Eberle, Edward Menicheschi
Cortazar and Art Director Jaime Rubiano



Truly creating a ritual from the habitual. 

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